Free tool

UTM link builder

Build a tracked link with UTM tags. Pick a source, name your campaign, and copy the link.

Your link*

The page you want to send people to.

Quick start

Source*

Where the visit comes from, e.g. instagram.

Medium*

The channel type, e.g. social or email.

Campaign*

A name for this push, e.g. summer_sale.

Term (optional)

Paid search keyword.

Content (optional)

Tell two links apart, e.g. logo or button.

Your tracked link

Add a link to build your tracked URL.

Why use a tracked link

When you post the same link in lots of places, your analytics tool cannot tell them apart. A tracked link fixes that. You add a few tags to the end, like utm_source=instagram, and then you can see exactly how many visits and sales came from each post, email, or ad. It is the simplest way to learn what is worth your time and what is not.

Frequently asked questions

What is a UTM link?

It is a normal link with a few extra tags on the end. The tags tell your analytics tool where a visit came from, so you can see which post or email is working.

Which fields do I need?

Source, medium, and campaign are the three that matter. Source is the place (instagram), medium is the type (social), and campaign is the name of the push (summer_sale).

Is this free?

Yes. No sign-up and no limit. Your recent links are saved on your own device, not on our servers.

Should I use capital letters?

Keep everything lower case and use the same words every time. "Instagram" and "instagram" count as two different sources in most tools, which splits your numbers.