Free tool
Instagram hashtag generator
Get a balanced set of hashtags grouped into popular, niche, and branded. Describe your post and copy the tags.
The more detail you give, the more specific the hashtags.
Your hashtag sets will appear here.
How to pick Instagram hashtags
Instagram allows up to 30 hashtags, but more is not better. Five to ten well-chosen tags usually perform as well as a packed list. The trick is the mix. High-volume tags give you reach but heavy competition, so your post sinks quickly. Niche tags reach fewer people but are far easier to rank in, which keeps your post visible for longer. That is why this tool returns three groups: popular for reach, niche for ranking, and a branded or community set to gather your own people. You can put them in the caption or the first comment, both work the same. Just steer clear of banned or spammy generic tags, which can quietly hurt how your post is shown.
Frequently asked questions
How many hashtags should I use on Instagram?
Instagram lets you add up to 30, but you rarely need that many. Five to ten well-chosen tags usually perform just as well as a wall of 30.
Caption or first comment?
Both work. You can put the hashtags at the end of the caption or drop them in the first comment to keep the caption clean. Reach is about the same either way, so pick what looks tidier to you.
Do hashtags still work on Instagram?
Yes, when they are relevant and specific. They help the right people find your post. The key is mixing tags so you are not only competing in the biggest, most crowded ones.
What is the difference between popular and niche tags?
Popular tags have huge reach but heavy competition, so your post slips down fast. Niche tags have a smaller audience but are easier to rank in. A good set mixes both, plus a branded or community tag, which is exactly what this tool returns.
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