Each social platform limits how many posts one account can publish through it in a day. The limits are high, so normal posting never comes close. But Brandmundo keeps track of them anyway, so a busy day or a burst of Publish now posts can never push an account past what the platform allows.
The daily limit per platform
Limits are counted per connected account, over a rolling 24 hours (not a calendar day). A post counts for 24 hours after it goes out, then frees up again.
| Platform | Posts per 24 hours |
|---|---|
| 50 | |
| 35 | |
| 50 | |
| TikTok | 25 |
| X | 50 |
These match each platform's own published limits. They count successful posts only, per account. If you run two brands with separate accounts on the same platform, each gets its own daily count.
What happens if you reach a limit
If an account has already hit its limit when a post is due, Brandmundo can't publish it for you right then. The post falls back to the manual flow: you get the usual reminder, the post shows a publishing-failed notice, and you can post it yourself or try again once the day's count clears. Nothing is lost, and the post stays in your queue. See Scheduling and marking posts as posted for how the manual flow works.
Will I ever hit these limits?