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Idea statuses: from active to posted

The states an idea moves through, and how to move it forward or back.

BWritten by the Brandmundo teamUpdated June 21, 2026

Every idea in Brandmundo is in exactly one of five states. Knowing the lifecycle makes the deck, the Posts screen and the schedule click into place.

The Posts screen showing the Shortlist board with workflow columns

Capture: Desktop Posts screen (kanban view) with workflow columns Shortlist, In Progress, To Do and Done side by side, each holding a few liked idea cards. No scheduled or posted cards (those live on the Schedule screen). Light mode, crop to 16:9.

→ save to public/content/help/idea-statuses.png

The five statuses

StatusHow it gets thereWhere you see it
ActiveFreshly generated, waiting for your swipeThe swipe deck
LikedYou swiped right / tapped the heartPosts → Shortlist
ScheduledYou picked a date and timeSchedule (it leaves the Posts board)
PostedYou marked it posted after publishing — or Brandmundo published it automatically on a connected accountSchedule → Sent
DismissedYou swiped left / skipped itHidden everywhere

Moving forward — and backward

The happy path runs active → liked → scheduled → posted. But nothing is locked in:

  • Unschedule a scheduled post and it returns to your Shortlist with no date.
  • Reschedule moves a scheduled post to a new slot without a detour.
  • Restore a posted idea back to the Shortlist — useful when a format worked and you want to remix it.

Dismissed is the one-way door: skipped ideas don't come back (though there's an undo right after you swipe). That's deliberate — your skips teach the generator what not to make more of.

Badges you'll see on cards

  • Draft — you've edited the idea since it was generated and it isn't posted yet.
  • Scheduled — shows the date and time it's due.
  • Posted — published and in your history.
  • Channel logos — a post composed for multiple channels shows a small logo for each one, so you can see where it goes without opening it.
  • Publishing failed — automatic publishing on a connected account didn't go through. You can retry or post it manually; you'll also get the normal “time to post” reminder.

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