Editing & publishing FAQs

Yes — and on a paid plan, if you connect your Instagram account in Settings → Channels, scheduled posts publish automatically at their scheduled time. You can connect Instagram directly (just log in with Instagram, no Facebook Page needed) or through a linked Facebook Page; either way it needs to be an Instagram Business or Creator account. On the free plan (or without a connection), the post stays on your calendar and you get a reminder when it’s due so you can post it yourself.

On a paid plan, connect your Facebook Page in Settings → Channels and scheduled posts publish there automatically at their scheduled time — text, photo, multi-photo and video posts are all supported. Prefer to post by hand (or on the free plan)? You’ll get a reminder when each post is due, on the same calendar as every other channel.

Yes, and on a paid plan many now publish automatically too. Connect the account in Settings → Channels and Brandmundo posts at the scheduled time: LinkedIn text and single-image posts, X text and single-image tweets, and TikTok videos (TikTok needs to approve our app first, so those may fall back to a reminder until that clears). Shapes that don’t auto-publish yet — LinkedIn documents, polls and video; X threads and video — stay on the same calendar with a reminder, as does everything on the free plan, so your whole week is planned in one place. Brandmundo never posts anything you didn’t schedule.

Within about five minutes. Brandmundo checks for due posts every few minutes, so a post set for 1:15 publishes between 1:15 and roughly 1:20 — close to your time, not to the exact second. For social media that window is invisible to your audience.

You can schedule as many as you like. Auto-publishing follows each platform’s own daily cap, counted per connected account over a rolling 24 hours: Instagram 50, Facebook 35, LinkedIn 50, TikTok 25, and X 50. These are far above a healthy posting cadence, so normal use never hits them. If an account does reach its cap, the post simply falls back to a reminder so you can post it yourself once the day clears.

Mid-week (Tuesday–Thursday) and Friday mornings tend to perform best for most small businesses, but your own audience beats any general rule — watch which of your posts land and schedule around that.

TikTok is the outlier: weekends perform unusually well. LinkedIn is the opposite — Tuesday to Thursday during work hours, dead on weekends. Facebook favors mid-week mornings. Again: two weeks of your own posting data beats every benchmark.

For a small business, 3–4 feed posts a week consistently beats daily posting that burns out after two weeks. Stories can be more frequent. Consistency matters more than volume.

TikTok rewards volume more than any other platform — 3–5 posts a week is a solid small-business cadence, and more doesn’t hurt if you can sustain it. Imperfect-but-frequent beats polished-but-rare there.

A sustainable baseline: 3–4 posts a week on your main platform, 1–2 on the others, adapted per platform rather than copy-pasted. The composer’s fan-out flow is built for exactly that.

They help discovery less than they used to, but a small set of specific hashtags still works — especially local and niche tags. Brandmundo suggests a platform-appropriate set with every caption, and you can regenerate or edit it.

5–8 specific ones beat 30 generic ones. Generated captions follow each platform’s convention: more on Instagram and TikTok, very few on X.

TikTok: yes — they feed TikTok’s search, so 3–5 descriptive ones earn their place. LinkedIn: mildly — 3–5 topic tags help categorization. Facebook: barely — 2–3 at most, and skipping them entirely costs you little.

280 characters on a standard X account (longer posts are a Premium feature). When an idea needs more room, Brandmundo can generate it as a thread instead — the X thread format is built in.

Long enough to deliver the idea, short enough that the first line earns the tap on "more". Strong hook up front, substance in the middle, one clear ask at the end — the one-tap rewrites (shorten, hook) help you get there fast.

Start from a generated draft instead of a blank box, then iterate: punch up the hook, shorten, adjust the CTA — each is one tap, and the conversational assistant handles anything you can describe in a sentence. Text edits are always free.

Same idea, yes — same post, no. A caption that works on Instagram reads wrong on LinkedIn. Compose once and fan out: Brandmundo adapts the caption, hashtags and format per channel while keeping the variants linked.

It moves the idea into your posted history, keeps your pipeline honest, and feeds the learning that shapes future batches. It only applies to posts you publish yourself — posts published automatically on a connected account are marked for you.

Yes — unschedule returns a post to your shortlist, and any posted idea can be restored to remix it. Only dismissed (skipped) ideas are final.