Good content rarely belongs on only one platform. The composer is built around a “write once, fan out” model: one core post, adapted per channel, saved as a linked group.
The composer with one core post and several channels toggled on
Capture: The composer with a core post written and 2–3 channels toggled on, per-channel variant tabs or previews visible. Light mode, crop to 16:9.
→ save to public/content/help/compose-for-multiple-channels.png
How fan-out works
- Compose the core post — caption, hashtags and media, with the AI assistant on hand for rewrites.
- Select your channels — toggle on any of your enabled platforms. Each channel gets the right native format.
- Adjust per channel — tweak the caption or hashtags for individual platforms where the one-size version doesn't fit (LinkedIn usually wants a different opener than Instagram).
- Save — to your shortlist, straight to the schedule, or mark as posted now.
One post, all its channels
When you save to multiple channels, they show up as a single post in your shortlist and schedule, with a small row of channel logos so you can see at a glance where it goes. Open it and you edit every channel in one place — actions like schedule, mark posted, or dismiss apply to the whole post.
Different times per channel
When you schedule a multi-channel post it goes out at one time across every channel by default, pre-filled with the best slot for your channels. Want to stagger it? Click Set a different time per channel to give each platform its own time, each with its own best-time suggestion, so the same content lands when each audience is most active.
Adding, removing, or switching channels later
Open any liked post in the composer and change its channels: add a new one, remove one you no longer want, or switch a single-channel post to a different platform entirely. Useful when an Instagram post lands well and you want a LinkedIn version after the fact, or when you decide a post fits X better than Facebook.
Start from a swipe or from scratch