Audiences shape who your content speaks to. They're seeded automatically during onboarding and fully editable afterwards.
The audiences settings with a few personas defined
Capture: Settings → Audiences with 2–3 realistic personas (name + description) for a demo brand. Light mode, crop to 16:9.
→ save to public/content/help/audiences.png
Audiences — who you're talking to
An audience is a short persona: a name and a description (“young families in the neighborhood,” “HR managers at mid-size companies”). Generated ideas are written with your active audiences in mind — their problems, their language, their reasons to follow you.
You can add, edit, delete and deactivate audiences in Settings → Audiences. Deactivating keeps the persona on file but stops it influencing generation.
Keeping them sharp
- Two or three personas is the sweet spot — enough variety, still focused.
- Specific beats broad: “first-time home buyers” generates better ideas than “everyone interested in real estate.”
- Revisit quarterly — businesses drift, and stale personas quietly steer the AI toward last year's customers.
Where do topics come from?