If the deck feels generic or off-brand, you have five levers — all in the generate panel — that directly steer what gets generated.
The generate panel with custom instructions and a reference link filled in
Capture: The generate-ideas panel with the instructions field filled with a realistic example and a reference URL pasted in. Light mode, crop to 16:9.
→ save to public/content/help/getting-better-ideas.png
1. Custom instructions
Free-text guidance that rides along with every generation. Concrete instructions work best: “always write in Dutch,” “never mention discounts,” “our tone is dry and a little sarcastic,” “mention our Tuesday farmers-market stand when relevant.”
2. Reference URL
Point Brandmundo at one page — your menu, your services page, your blog — and the AI uses it as context, so ideas reference real products and real language instead of guessing.
3. Feature a product or service
Pick an item from your catalog (Brand → Catalog) and the deck is built around it — promos, tips and engagement plays that all feature that exact product or service. Add catalog items once (paste a product page URL and Brandmundo reads the details and images for you) and reuse them in any batch.
Custom instructions, a reference URL, a catalog item, an occasion or a selected photo put the deck into a focused mode: new cards keep following that focus as you swipe, so you get more than one batch on the same theme. A “Showing ideas for…” bar appears at the top of the deck — tap Clear to drop the focus and go back to a normal mix. The focus also clears on its own if you leave and come back later.
4. Content mix
Sliders control the balance of seven content categories — educational, promo, story, mood, reactive, humor and engagement. Tired of promos? Slide promo down and educational up; the next batches follow the new mix.
5. Platform & format matrix
Per platform, choose which formats are allowed: only Reels and carousels on Instagram, no polls on LinkedIn, threads but not single posts on X — whatever matches how you actually publish. Ideas are only ever generated inside this matrix.
And then: keep swiping
The settings above set the boundaries; your swipes tune everything inside them. A week of honest liking and skipping changes the deck more than any single setting.
Changes apply to new batches