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Channels & connections

Toggle the platforms Brandmundo generates for, and connect accounts for automatic publishing.

BWritten by the Brandmundo teamUpdated June 10, 2026

Settings → Channels does two things: it controls which platforms Brandmundo generates for, and it's where you connect accounts for automatic publishing. Ideas are only ever created for channels you've switched on, so this page is the first place to look if a platform you use is missing from your deck.

The Channels settings page with platforms toggled on and one account connected

Capture: Settings → Channels with 2–3 platforms enabled, at least one account showing a Connected state, and at least one platform toggled off for contrast. Light mode, crop to 16:9.

→ save to public/content/help/channels-and-connections.png

Enabling a channel

Toggle on any of the five supported platforms — Instagram, Facebook, LinkedIn, TikTok and X. There's nothing to type: turning a platform on is all it takes. Post previews show your brand's business name, so generated posts look the way they'll look live.

What happens when you toggle a channel

  • On — the platform joins the generation pool. New batches include ideas in its native formats, and it becomes selectable in the composer's channel picker.
  • Off — no new ideas are generated for it. Existing liked and scheduled ideas for that platform are untouched.

Fine-tuning formats per channel

Enabling a channel allows all of its formats by default. To narrow that down — say, Reels and carousels only on Instagram — use the platform & format matrix in your generation settings.

Connecting an account for automatic publishing

Each of the five platforms has a Connect button on this page. Link the account and scheduled posts on that platform publish automatically at their scheduled time. LinkedIn lets you choose whether to post as your personal profile or a Company Page you admin. The full walkthrough — requirements, exactly what auto-publishes per platform, the TikTok review note, reconnecting, and disconnecting — is in Connecting your social accounts for automatic publishing.

Enabling a channel is not connecting it

Toggling a platform on tells Brandmundo to generate ideas for it — it doesn't link your social account or grant access to it. Automatic publishing only happens on accounts you've explicitly connected; on accounts you haven't connected — or for post shapes that don't auto-publish yet — publishing happens in each platform's own app.

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