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How idea generation works

Every batch blends proven recipes, free-form brainstorming and engagement plays, all platform-native and tuned by your swipes.

BWritten by the Brandmundo teamUpdated June 5, 2026

Every batch of ideas in your deck is generated fresh for your brand. Under the hood, Brandmundo combines three different approaches in each batch, so the deck stays varied instead of converging on one type of post.

The generate panel with platform, count and steering options

Capture: The generate-ideas panel open on a demo brand, showing the batch options (platforms, count, occasion/instructions fields). Light mode, crop to 16:9.

→ save to public/content/help/how-idea-generation-works.png

The three sources in every batch

  • Proven recipes — content patterns that work across social media (expert tips, myth-busters, did-you-knows, product spotlights), filled in with your brand's specifics. Alongside the universal patterns, Brandmundo synthesizes a set of recipes unique to your brand from your onboarding answers.
  • Free-form ideas — open-ended brainstorming within the platforms and formats you've enabled, for the ideas no template would produce.
  • Engagement plays — interactive mechanics like polls, tag-a-friend prompts, questions and quote cards designed to get replies rather than just reach.

Every idea is platform-native

Ideas aren't generic posts with a platform label — each one targets a real format: an Instagram carousel or Reel, a LinkedIn document or poll, an X thread, a TikTok video. The preview shows the post roughly as that platform would render it. You control which platforms and formats are allowed in Settings.

Your swipes shape future batches

Brandmundo keeps a per-brand score for every recipe and mechanic. Liking an idea nudges its pattern up; posting it counts even more; skipping nudges it down. Over time the mix of your deck drifts toward what you actually use.

Generating ideas is free

Idea generation doesn't consume credits — swipe and refresh as much as you like. Credits are only spent on image generation.

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